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Showing posts with label Launches. Show all posts
Showing posts with label Launches. Show all posts

Saturday, August 6, 2011

Google Launches Hotel Finder

Google rolled out its Hotel Finder service, which is called as an experiment in finding the perfect hotel. Users can input a location, date for check-in and check-out, and the price range of the hotel. They can also choose the class and rating of the hotel. Google Hotel Finder

Hotel Finder also lets users search via shape, where the users can outline the boundary of the search area. This feature is similar to Yahoo’s Sketch-A-Search, a technology that the company launched in 2010.

Hotel Finder is similar to Google Places in a way except it only gives out hotels in its search results. It could be a complementary service for its ITA travel integration. The new service is not a beta but is considered an experiment.

Google announced that it has plans to acquire ITA for $700 million in July 2010. It specializes in organizing airline data such as availability, flight times, and prices. Google said that acquiring ITA will help it produce new flight search services to simplify the process of comparing different options, searching for available flights, and buying tickets. The deal was recently approved by the Justice Department.

Hotel Finder is a good way to promote Google’s AdWords. After reading the reviews made by other users for hotels, the person can click on a drop-down menu for listings from Expedia, Travelocity, and other review sites.



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Tuesday, July 26, 2011

Amazon Launches Kindle Textbook Rental Program

Amazon announced that it has a new Kindle textbook rental program for college students. This is another reason why consumers should not walk into another brick-and-mortar bookstore to buy books. The announcement came out the same day Borders bookstores said that it has filed for bankruptcy. The bookstore chain blamed the changing book industry as well as the economy.

A poll made last October showed that 63 percent believed that ebook readers have decreased the profits of print books while 22 percent of book sellers believed that ebook readers decreased their sales. 70 percent of those surveyed said that ebook readers would affect the sale of new books than used books.

Amazon’s new textbook rental program lets the students save all the notes and highlighted contents from a rented book and access them in the future. Online book sellers view textbook rental companies as their fierce competitors.

Barnes & Noble said that it is struggling to survive as consumers buy three digital books for every physical book. This is the reason why the company is trying to reinvent itself into a vendor of book downloads, reading apps and devices. Every retailer is faced with the same problem and they have to adjust to the changing technology in order to survive.



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